
Beauty From The Outside In...
Natural earth botanicals in mineral cosmetics, add purity to formulas that cannot be reproduced by chemicals. For example, earth botanicals have an intrinsic sun block protection within it’s own compound, that allows UVA and UVB ray blockage without putting your body at risk for harmful chemical exposure. This has generated much ‘buzz’ within the beauty community, and mineral cosmetics have been able to successfully capitalize on such therapeutic properties.
Locations where sun exposure is most pronounced for it’s residents, stand to gain enormous rewards, through the innovation of recent cosmetic technology. Women living in climates of Los Angeles, Las Vegas,Phoenix, and Tuscan, to name just a few heat-intensive locations,are important test markets for new research, and will gain, exponentially from such product breakthroughs.
For those believers that holistic mineral cosmetics is a passing trend, the numbers tend to dispute this premise. Since the first ‘powder’ minerals busted onto the market, hundreds of formulas have followed, each trying to capitalize on the therapeutic qualities of natural minerals. Today, many of the traditional beauty giants who have tried to ignore growing trends, with the hopes of outlasting smaller competition, have lost significantly. Corporations like Estee Lauder, L’Oreal, and Clinique are scrambling to recoup their lost marketshare.
Recently in the public awareness, is the paraben-free mineral makeup, which again, is proving to be another benchmark to the skincare,personsal care, and yes, the cosmetic industry, for the forseeable future. Not only does research quantify these trends, but consumers demand wellness to be a part of their daily beauty regimen. Liquid foundations, cream to powder foundations, and, most recently, HD (high definition) quality provides flawless, talc-free, powders that have redefined maximum coverage with a gentle hue.
Baby Boomers demand products to maintain their youthful appearance naturally, and companies are responding or paying heavy tolls! Even with our recession economy, paraben free mineral makeup seems to be withstanding the forces of a stressed pocketbook and continue to show strong gains!
Another emerging market for the U.S. consumer actually shows men to becoming highly focused and an extremely lucrative target market for men’s personal care lines. As the sexes converge on their demands for holistic approaches to maintaining a youthful complexion, this is placing more and more pressure on companies to fine tune their business plans and respond dramatically to their demanding audience.
For all the latest on product research involving skincare, personal care, and cosmetics, look to SerenityGlo Mineral Makeup, a producer of paraben-free, vitamin-enriched, HD mineral beauty products that continue to be a ‘pioneer” in the area of “beautiful wellness”. Next month, our focus will be on our new addition of HD talc-free powders that diminish fine lines and accentuate a healthy glow! Check this product, as well as, all our other features, at www.serenityglo.com. Are you also interested in becoming an affilliate member of our growing team of SerenityGlo Beauty Professionals??? If you are committed to wellness in personal care products, perhaps you should consider adding us to your wellness website.It is a great way to provide your online customers with superior products while making an impact on your bottom line. For more information, contact Debbie Schneider/Creative Director at (954)295-7394 or email me at debschneid9@gmail.com.